Depositing Empowerment Through Outreach & Urban RedevelopmentDETOUR uplifts, motivates, and inspires girls to become personally, academically, and professionally successful through education, empowerment, and the arts. Our purpose is to provide a positive forum for girls to become actively engaged in working towards acquiring the skills necessary to become what they aspire to be and to achieve their dreams. Our goal is to encourage living a fulfilled positive lifestyle, while promoting the revitalization of self-esteem and self-perception. Our message is it is never too late to reposition yourself to passionately seek and fulfill your purpose!
Vision:To increase the amount of confident college educated girls of color with viable employment giving back to their communities through mentoring.
Mission:DETOUR Empowers uplifts, motivates, and inspires girls to become personally, academically, and professionally successful through education, empowerment, and the arts.
History:Depositing Empowerment Through Outreach & Urban Redevelopment (DETOUR), a 501(c)3 organization, uplifts, motivates, and inspires girls to become personally, academically, and professionally successful through education, empowerment, and the arts.
Tinesia Conwright launched my Little Sisters, a DETOUR youth development mentorship program, in 2009. The program was the first phase of DETOUR, which began with monthly breakfast meetings held by Tinesia and her five little sisters and included discussion forums that provided a platform for the girls to voice their life experiences and challenges. Upon observation of the girls getting older and becoming of age, she felt that moment would be the perfect time to begin providing additional guidance and assistance to them throughout some of the most difficult years they were facing ahead. Her goal was to always set an example, be a resource, and constantly support them during their times of need. In 2010 she expanded the program and implemented more extensive and interactive weekly sessions at the City of San Diego's Skyline Recreation Center for one year. This experience prompted her to return to school to enhance her knowledge and skills pertaining to effectively operating her organization. In 2013, Tinesia graduated from the Masters in Nonprofit Management & Leadership program at the University of San Diego. She continues to further her vision through DETOUR and contributing her knowledge and passion to nonprofit organizations throughout her Southeastern San Diego community.
- Increase teen girl’s self-esteem, self-awareness, and self-development
- Provide an environment that nurtures growth for teen girls
- Host seminars/conferences that focus on motivation and empowerment
- Promote motivational speakers, artist/entertainers, and vendors
- Encourage positive living and lifestyles through apparel and entertainment
- Partner with organizations that share our vision
Board and Staff
- Tinesia Conwright - Founder & Executive Director
- Aisha Davis - Board President
- Joshlyn Turner - Board Vice President
- Janee Wilson-Key - Board Treasurer
- Rasheedah Rashada - Board Secretary
- DETOUR Empowers Staff
Tinesia Conwright was born and raised in Southeastern San Diego during the 1980s and 90s at the peak of gang violence within a neighborhood facing large pockets of poverty and few opportunities for educational advancement and socio-economic mobility. Despite the challenging environment, she found an outlet to express her love for dance through a youth group, The Steps of Praise. As a member of this group, she realized the capacity within youth to impact social change and uplift their peers and community. She discovered her self-worth and met people within her community who inspired her to become the person she is today. Passionate about nurturing the growth of girls and developing them into our future leaders of tomorrow, Tinesia launched her nonprofit, Depositing Empowerment Through Outreach & Urban Redevelopment (DETOUR). The organization provides three youth development programs: The Focused And Naturally Confident Youth (F.A.N.C.Y.) Teen Girls Expo, Leadership Academy, and Scholarship Program which have empowered over 700 girls since 2009. DETOUR teaches and mentors teen girls of color in grades 6 - 12 to be themselves by exploring their self-identity, building confidence, participating in career exploration/employment, volunteering/service-based learning and completing a college education. Tinesia earned a Bachelor’s Degree in Public Administration from San Diego State University and a Master’s Degree in Nonprofit Management & Leadership from the University of San Diego. She currently serves as the Youth Workforce Development Program Manager for the San Diego Housing Commission and the Executive Director for DETOUR. Tinesia currently serves on the following boards; the San Diego Workforce Partnership Youth Council, the City of San Diego Human Relations Commission, the San Diego Urban League Young Professionals, and the SDSU African-American Alumni Association. Her work has been acknowledged by the San Diego Voice & Viewpoint Under 40 Award, the Black Girlz Rock San Diego Community Change Award, the San Diego County Young Professionals Top Forty Under 40 Award, the Urban Pride Community Leadership Award, an Assembly-member Dr. Shirley Weber 79th District’s 2014 Women of the Year Award Nomination, a City of San Diego Human Relations Commission Commendation, and the Blue Heart Foundation Community Award.
Aisha Davis is a San Diego native military wife, and mother of three (2 adolescent sons and one daughter) who enjoys helping others and making a difference in her community. In her own words she states “The world as we know it, demands positive role models for our teenage girls. It is up to organizations such as DETOUR to continue to empower and encourage girls within our community to strive for excellence both in school and in life. I love being a part of an organization that I not only believe in, but have seen firsthand the difference it's made in the lives of our teen girls.” Her teen daughter Kelis, is an active participant in the F.A.N.C.Y. Leadership Academy. Aisha has a Bachelor’s Degree in Business Administration from Ashford University and is a Workers Compensation Insurance Underwriter for Arrowhead General Insurance Agency, Inc. She is also a Certified Travel Consultant and an entrepreneur, owning and operating A Davis Travel.
Joshlyn Turner currently resides in San Diego and is the Manger of Youth Programs at a non-profit organization. She oversees programs for youth involved in the juvenile justice system, living in high poverty and crime neighborhoods, that offer case management, life skills, personal development, occupational skills training, and other wrap around services, helping them to become productive and self-sufficient members of the community. In addition to this career, Joshlyn is the CEO and Creative Director of The Write Fit, an ingenious online apparel company for men, women and children specializing in graphic T-shirts that relates the lives of individuals around the world. Joshlyn created The Write Fit as a platform for creative expression through Fashion. She uses various inspirations like: life, love, thoughts and everyday situations to create her statement pieces. When people wear The Write Fit, she wants them to feel like they are wearing life with a purpose. Joshlyn knows the obstacles youth are facing and not only is a mentor, but a role model. She is active in her community and dedicated to lending her time as a speaker and mentor for local youth programs. She currently serves on the Board of Directors as the Vice President for D.E.T.O.U.R (Depositing Empowerment Through Outreach & Urban Redevelopment) and is the co-founder of the TurnMoore Dreams Scholarship given to students with a GPA of 3.0 or higher attending a Historically Black College or University. Joshlyn is committed to depositing hope and planting a seed into the generation of tomorrow.
Janee Wilson-Key is a dynamic professional with a wealth of experience across several industries. Janee is currently a management consultant with McKinsey & Company. Since joining the firm, she has worked with teams to successfully advise and help clients build capabilities in the private, public and social sectors. Prior to her career as a consultant, Janee served as Financial Services Manager for Habitat for Humanity International. In this role she managed the Flexible Capital Access Program – an affiliate loan program funded by over $40 million dollars in investor notes. Janee joined Habitat after serving as a Teach for America Corp member for two years. Prior to that experience she was an Investment Banking Analyst within JP Morgan’s Syndicated and Leveraged Finance Group. Additionally, in 2008, Janee led the development of a Smoothie King franchise in Peachtree City, Georgia. Janee graduated Magna Cum Laude from Tuskegee University with a Bachelor of Science degree in Finance and Economics. Janee also earned an MBA from Harvard Business School where she was a Bert King Fellow and on the winning team of the business school’s first-ever FIELD 3 ventures competition – which resulted in the venture backed company Tiggly. Janee was born and raised in Southeast San Diego and currently lives in Atlanta with her husband Marcus and son Jamar.
Rasheedah Rashada is a strong and determined woman with the ability to exude any endeavor to its highest potential. With more than 15 years of experience in the fashion and entertainment industry, she has proven her strength and determination in accomplishing various projects alongside the most prolific in the field. After beginning an internship at a recording studio in 1996, it was only right to move up the ladder of success, developing skills in strategic planning, marketing, production, and start-up companies. Ms. Rashada transformed her expertise into working and contributing to the success of many among the industry’s elite. This includes but not limited to directors, athletes, entertainers, marketing executives, and entertainment industry veterans. Her ambition allowed her to currently provide administrative and business supportive services to successful and aspiring entrepreneurs, as well as organizations and well-known individuals throughout various industries. Ms. Rashada is also very committed to improving the health and wellbeing of inner-city communities and has been involved in several community-based projects over the past 10 years. Having the opportunity to work in the entertainment industry and with local non-profits has given her a tremendous amount of experience and savvy; allowing her to be an asset to all that know her. Ms. Rashada studied Communications at California State Dominguez Hills and will soon be pursuing a Masters of Arts in Organizational Psychology.